LIGHTING & FURNITURE NEWS
Branch NEWS from HIGHLIGHT magazine!New: www.FURNITURES-CONTACTS.com, is online!
Furniture and lights belonging together is beyond controversy. That’s the same way with living space, but also with the retail market – many furniture retailer function successfully in the lighting segment and just as similar or even identical are the distribution channels. The successfully started platform LIGHTS-CONTACTS accommodates it and extends its range with just this furniture sector, namely FURNITURES-CONTACTS. EXPAND THE NETWORK |
Branch NEWS from MÖBELMARKT magazine!New: www.FURNITURES-CONTACTS.com, is online!
On June 14th the time was right: The new business portal FURNITURES-CONTACTS.com went online. And with it the cooperation with the already established portal for the lights branch – LIGHTS-CONTACTS.com. Thereby the dual business portal is accompanied by the leading branch special interest magazines HIGHLIGHT and MÖBELMARKT. COMMON CAUSE |
The successful formula: 1+1=3
MATCH MAKING made easy for light and furniture brands.
The quick and high acceptance in the international light market of www.LIGHTS-CONTACTS.com and the mediation services provide for a rapid growth of our business network. The numerous inquiries from the furniture branch have moved us to offer our service from the middle of the next year, also to offer the furniture world competently and in the usual professionalism. To check really the demand of the furniture branch, the LIGHTS-CONTACTS team has visited four international furniture trade shows. On the imm cologne in Cologne, the Interior in Belgium, the Orgatec in Cologne and the Blickfang in Zurich more than 350 managers or export managers were questioned about it. The result was obvious: More than 90% of the questioned decision-makers are interested in the international B2B mediation platform and with the associated service. The main arguments were not only the new kind of the distribution mediation within the furniture world, but also points like additional, fresh agent's structures, no overlapping in the product portfolio of the single agents and the higher visitor's frequency with the single customers. The stronger and stronger fusion of the light and furniture branch suggests to offer complete living concepts from a hand. The attempt creates synergies at brand companies and distribution organizations. The LIGHTS-CONTACTS GmbH would like to take up the obvious trend, transform it and offer next year during Euroluce an all in all B2B mediation platform for the future. With more than 12,000 light and 4,000 furniture profiles, the project can be launched in 2011 with high performance. We hope for your cooperation in this ambitious project for the future. |
AGENCY-RADAR: In only 24 hours to the success!
In close collaboration with the SPORTS-CONTACTS team, LIGHTS-CONTACTS develop a new premium service for the faster and more purposeful address and mediation for sales agents. With the AGENCY-RADAR lights brands can find within only less minutes - filter out all active sales agencies which fit in the required profile. Then the well-chosen agencies are contacted personally within 24 hours after incoming orders directly via e-mail and SMS!
With the AGENCY-RADAR international lights and furniture brands can find from next year starting at Euroluce fast and accurately in only 4 steps the suitable sales agency for Germany, Austria and Switzerland. Herewith we inform you of beforehand: www.SPORTS-CONTACTS.com These brands have found during the last months with the help of our international platform the right distribution partner. |
SUCCESS STORY DECEMBER 2010Fluora is looking for a sales team in Germany
Fluora is a strong brand with individual light resolutions. Together with our customers we develop since years creative lighting ideas. Thereby we always look for new solutions, we try to find and transform them. This individuality requires functional responsibility and intensive communication with our customers. Fluora Leuchten GmbH belongs to the leading manufacturing companies in the field of lighting technology and is looking for sales agents, segment project lighting, in Baden-Württemberg. Result: The first two professional agencies for Baden-Wuerttemberg could be found successfully within 4 weeks. With both agencies, Lars Zwischenberger and Markus Brossardt, the Fluora Leuchten GmbH could be found for the assortment and the setting of tasks suitable distributors. Stefan Krummenacher, sales director from Fluora Leuchten GmbH, evaluates the results from the LIGHTS-CONTACTS distribution services as follows: “Because of the enormous engagement of the employees from LIGHTS-CONTACTS there were connected immediately qualified contacts to agencies which correspond to our requirement profile. With the good preparation and the production of agency-short profiles Fluora could oblige fast and purposeful two best candidates. The team of the Fluora Leuchten GmbH is very confident that we will improve with the support of Mr. Zwischenberger and Mr. Brossardt our customer services in the sales area Baden-Württemberg clearly and increase the turnover accordingly.“ LIGHTS-CONTACTS and Guido Tolle wish Mr. Krummenacher every success with both new agency partners in Baden-Württemberg. |
NEW DISTRIBUTION TRENDS AND PARTNERSHIPS AT THE LIGHTS MARKET
However, many lights brands are owned by medium-sized enterprises which are not supported by investment funds or large-sized shareholders. So these are the companies who need different approaches in order to cushion seasonal fluctuations and “ins” and “outs”.
For small and medium-sized enterprises, the solution is to link lights brands at national or international sales level. In future, only few companies will be able to afford the luxury of 100% concentration on their own brands. Partnerships can be based on a very wide variety of models and the brand as a sales partner can assume the role of a distributor or of a commercial agency with full services. To achieve the desired success, the linked brand and sales profiles must harmonise. To review this very significant aspect prior to any action being taken, an independent expert is required in most cases. The expert will also ensure the anonymity of both brands at the first stage. 90% of companies do not want to instigate this search on an official basis, since there will then frequently be assumption in the sector that the company is weakening. The announcement of the successful linking of two top brands, on the other hand, is seen as a very positive step. On neutral ground, brands can search and find through the LIGHTS-CONTACTS.com portal. In this way, they can have the new sales trend tested for their company, country by country, systematically and requirement-oriented. To achieve the desired targets, the international team of experts is available, offering advice and active assistance. Without commitment you can get to know the current distribution areas with the help of LIGHTS-CONTACTS in Germany, Austria and in Switzerland for four established brand organizations with strong distribution structures in these three countries. Put YOUR business in the RIGHT hands! We prove in advance the skills of each brand partner anonymously before it is coming to an offer. If you are interested or have any questions, please contact Guido Tolle here: tolle@lights-contacts.com |
Entries for Deutscher Lichtdesign-Preis 2011 (the new German lighting design-award) are accepted up to 30 September 2010
On Thursday, 5th May 2011 the “Deutscher Lichtdesign-Preis” (the new German lighting design award) will be bestowed for the first time. In ten categories planning offices of the German-speaking world and the BeNeLux countries are invited to submit their projects on schedule up to the end of September. The participating projects will be visited and evaluated by the independent jury (consisting of 5 nameable personalities of the lighting branche) after their first sitting in the late autumn. This on-site inspection of the nominated projects by the jury is absolutely exceptional and underlines the high quality of this competition.
Registrations for Deutscher Lichtdesign-Preis 2011 are accepted up to 30th September 2010. They have to be passed in by letter, only on the special application form of the organizer. This call for papers addresses to planners (lighting designers, architects, interior architects, electro planners, ...), building contractors and investors. The registration fee per project amounts to 75,- Euro. The registration form is available by download on the organizer's homepage (www.lichtdesign-preis.de) or can be requested per e-mail: info@lichtdesign-preis.de. |
Arrange your appointment during the ORGATEC in Cologne (28th – 30th October 2010) with Mr. Guido Tolle, LIGHTS-CONTACTS
The specialist in the mediation of appropriate business partners, market introductions and sales support around the lighting world offers you a comprehensive service portfolio, which includes mediation, market analysis, dealer structure analysis, sales concepts and sales consulting.
Your personal appointment with Guido Tolle Your benefits and advantages from working together with LIGHTS-CONTACTS Take the opportunity, arrange a personal appointment. Discuss your current sales scenario personally with Guido Tolle. Mr. Tolle would be pleased to identify suitable new business partners and shows you how to speed up your business. Further information about the business model and the processes thereto you can find here: www.lights-contacts.com >> Follow our invitation and arrange your personal appointment during the trade show with Guido Tolle. You can reach Mr. Tolle by e-mail under tolle@lights-contacts.de, by phone under +49 (0) 89 / 599187-60 or by mobile phone under +49 (0) 151 / 23509212. We look forward to your attendance! |
SUCCESS STORY September 10
Looking for sales agencies in Germany.
With its population of 82 million and above-average financial power, Germany counts among the most attractive markets in Europe. The sixteen states are spread over 357,000 km² and are usually divided into six sales areas. The build up and the caring of a good agent network all over Germany belong to the most difficult tasks for a sales manager. Find now the right agency partner in Germany for your lighting brand together with our country experts. Result: Successful transaction of five top agents for four lights brands. Saro-Lux> Technical brand is looking for a sales agency in Hesse > Agency Bremecker Mawa Design> Object and design brand is looking for a sales agency in SH > Agency Theiling Mawa Design> Object and design brand is looking for a sales agency in Bavaria > Agency Behrendt IS-Leuchten> Brand is looking for a sales agency in Bavaria > Agency Müller architectural lighting> Technical brand is looking for a sales agency in SH > Agency Grosshennig All five sales agencies are already responsible for the brands. LIGHTS-CONTACTS wish all lighting brands every success for their joint sales partnership in Germany. |
PUT YOUR BUSINESS IN THE RIGHT HANDS
LIGHTS-CONTACTS.com, the international B2B platform with more than 9,000 premium contacts around the world of lights, for the rapid, efficient and reliable mediation of appropriate business partners, goes online in corporation with the premium partners on-light and HIGHLIGHT.
LIGHTS-CONTACTS.com is the name of a new online portal whose task is to assist companies in finding new business or marketing contacts in the lights world. LIGHTS-CONTACTS offers the opportunity to make direct contact with decision-makers in the lights branch. More than 9,000 premium contacts are divided into three major categories: The lights industry, distributors and sales agencies. "LIGHTS-CONTACTS" brings transparency into the contact jungle and facilitates the successful mediation of contacts rapidly and efficiently. LIGHTS-CONTACTS, Contacts for Contracts The idea for this platform, to connect appropriate business partners, was brought to life by Guido Tolle (GTcc) and Michael Plank (m2b) after a long day at the light+building. Guido Tolle from GTcc relates how they heard the questions “Do you know someone...?” and “Don’t you know something...?” all day long at the trade show. “Especially foreign newcomers lack an overview of the idiosyncrasies of the complex European market – however, there is usually only one chance for successful market entry", explains Michael Plank with his long experience and the help of the B2B portal SPORTS-CONTACTS.com. Over 20 years of branch experience and a high proportion of personal contacts around the world of lights from Guido Tolle simplified and accelerated the rapid and high quality development of LIGHTS-CONTACTS. Now the times of “Do you know someone?” belongs to the past. Divided into five categories, LIGHTS-CONTACTS offers not only insiders but also those from outside the branch quickly and efficiently the admission into the lights world. In addition, well-founded market and dealer structure analyses are provided. Beyond this, branch-specific marketing and communication services are also offered for the respective target groups to assure a successful market entry strategy. LIGHTS-CONTACTS support customers in their search for lights brands, introductions to the market, expansion or alteration of their marketing structures and in their search for new distribution partners. “The customer value is always in the focus”, says Guido Tolle. LIGHTS-CONTACTS is a constantly growing international online portal. It gives quickly help to those who are searching the potential business partners that are significant for them. The searcher makes his/her own initial selection and sends a personal search enquiry to the sales support specialists. The new business of the m2b GmbH provides them with support, appropriate to their wishes and requirements, step by step, until the contract with the new business partner has been concluded successfully. From now on LIGHTS-CONTACTS is your competent partner for finding appropriate business contacts and sales partners. As a marketing and communication specialist, FORWARD, the new media Unit of FEDERKIEL & PARTNER GmbH provides LIGHTS-CONTACTS customers with supplementary support for their online and offline marketing activities. LIGHTS-CONTACTS has a premium partnership together with HIGHLIGHT. Markus Helle, the editor from HIGHLIGHT, explains the new concept and the resultant benefits by saying: Markus Helle, editor from HIGHLIGHT, establishes the new concept and the resultant advantages with the words: “As innovation leader in communication we have to react to the challenges in the market. With the additional services from LIGHTS-CONTACTS we manage new standards for our readers and advertisers. The B2B communication stands here more than ever in the foreground. Quality than quantity is one of the most important factors of success for a productive market cultivation in the future.” To all the premium partners belongs the online platform On-Light and also the combined website LightingJOBS powered by On-Light and HIGHLIGHT, so that LIGHTS-CONTACTS is, at the beginning, well connected in the lights branch and synergies are accomplished. The partner offers, complement each other, with these from LIGHTS-CONTACTS so that the lights market is given a complete portfolio of information, search and connections. Manfred Kunath, person responsible for the internet platform On-Light, is glad for another offer in the online lights world: “With On-Light we can reach and inform a wider public field for lights. On our forum there is already a vital dialogue in the branch and LIGHTS-CONTACTS adds the offer in the net through a special, target-oriented B-to-B-communication. Because of the cooperation with On-Light, LIGHTS-CONTACTS and the media from HIGHLIGHT, the concept of networked operations is fulfilled easily with live.” You state your wishes and goals and LIGHTS-CONTACTS finds the RIGHT business contact for you. Put your business in the right hands; LIGHTS-CONTACTS minimises risks and provides transparency in the lights world. |
QUICK VIDEO TOUR
The net video is the ideal platform to put across fast and uncomplicated even complex contents. The LIGHTS-CONTACTS team took the slogan “Animated pictures speak louder than 1,000 words” to heart and realized it in cooperation with the B2B platform SPORTS-CONTACTS for its visitors. With support from the video and movie professional Weisser Studios we produced a German and an English tutorial that explains only in three minutes the main contents of the LIGHTS-CONTACTS platform. Ongoing there is, if desired, more detailed information in our new PRODUCT INFORMATION CENTER. Here are all product presentations available for download.
WATCH THE VIDEO > |
SUCCESS STORY May 2010Mawa Design - the HighTechManufacturer is looking for a sales team
Within the last 10 years, through the production and marketing of our own lighting collection, we have also made a name for ourselves in the area of planning and construction of custom lighting. During the last 30 years, we are known for our production of home accessories. Today our core competence is evolved into lighting design and the manufacture of custom lighting. To complement our skills within the area of specialised lighting for public institutions like museums, churches, bank buildings and so on, we are looking for competent distribution partners in Germany, primarily for postal code areas 2 - 3, partially 4 and 8 - 9 (partially). In addition we are looking for a partner in Austria. Result: More than 15 agencies could be presented within 4 weeks for Germany and Austria to Mawa Design – Licht und Wohnidee GmbH. The Mawa Design GmbH, a medium-sized company, has developed in the last years to a high tech manufacture because of their own demands. They are looking for the lights retail market and also the planning field for agents in Germany and Austria. Martin Wallroth, managing director from Mawa Design, evaluates the results from the LIGHTS-CONTACTS distribution services as follows: “Because of the enormous engagement of the employees from LIGHTS-CONTACTS there were connected immediately many qualified contacts to candidates with established basics. With the good preparation and the profiling of each candidate there were arranged early appointments at Mawa. As a result the team from Mawa Design GmbH feels very confident to welcome shortly qualified distributions partners for both countries in their team.” LIGHTS-CONTACTS and Guido Tolle wish Mr. Wallroth every success for the right choice of their distribution partners. |
SPEED UP YOUR BUSINESS
Find with the help of LIGHTS-CONTACTS in less than a few seconds how many potential business partners are relevant for your business. You make a pre-selection by yourself with the help of our online search engine, the CONTACT-FINDER. You personal search request will be send automatically to our specialist for sales support Mr. Guido Tolle.
LIGHTS-CONTACTS will send you more information about our different services and accompanies you according to your individual wishes and ideas. What is LIGHTS-CONTACTS and how does it work? Profit from the advantages that LIGHTS-CONTACTS offers in the search for the RIGHT business partner and minimize your risk through high efficiency and longstanding branch experience. LIGHTS-CONTACTS contains more than 5.000 qualified contact profiles around the lights world that ensure transparency: > lights brands (world wide) > distributors (Germany, Austria, Switzerland) > sales agencies, agents, representatives (Germany, Austria, Switzerland) First B2B platform for the lights branch with a structured search and find system: > The days of “Do you know anybody..?” are finally over! > Proof of Concept because of the successful B2B sport platform www.SPORTS-CONTACTS.com > Preliminary selection on the internet is free of charge. > High hit rate thanks to up-to-the-minute profiles and their individual search criteria > No brokerage work is done until both companies have agreed. Presence on major light platforms: > high degree of familiarity > high hit rate Three search variants offer the best result at the optimal cost-benefit ratio: > 4-STEP-SYSTEM as premium service > PDF > PROJECT-PARTNERSHIP in the centre of the website > PDF > MARKET-PLACE as online display format > PDF Remain anonymous during the first stages and use LIGHTS-CONTACTS as a mediator: > anonymous search process > reliable and discreet initiation of contacts Supplementary services for marketing and communications support: > newest marketing and communications technologies in the web > expertise in B2B and B2C communications around the lights market Profit from LIGHTS-CONTACTS and speed up your business. Test us and send immediately your personal search request. >> You are a light brand and looking for a distribution partner? Please click here… >> You are a distribution organization and looking for a light brand? Please click here… |
PUT YOUR BUSINESS IN THE RIGHT HANDSLIGHTS-CONTACTS, the business portal with more than 5,000 premium contacts around the world of lights, for the rapid, efficient and reliable mediation of appropriate business partners, goes online in corporation with the premium partners on-light and HIGHLIGHT.
LIGHTS-CONTACTS.com is the name of a new online portal whose task is to assist companies in finding new business or marketing contacts in the lights world. LIGHTS-CONTACTS offers the opportunity to make direct contact with decision-makers in the lights branch. More than 5,000 premium contacts are divided into three major categories: The lights industry, distributors and sales agencies. "LIGHTS-CONTACTS" brings transparency into the contact jungle and facilitates the successful mediation of contacts rapidly and efficiently. LIGHTS-CONTACTS, Contacts for Contracts The idea for this platform, to connect appropriate business partners, was brought to life by Guido Tolle (GTcc) and Michael Plank (m2b) after a long day at the light+building. Guido Tolle from GTcc relates how they heard the questions “Do you know someone...?” and “Don’t you know something...?” all day long at the trade show. “Especially foreign newcomers lack an overview of the idiosyncrasies of the complex European market – however, there is usually only one chance for successful market entry", explains Michael Plank with his long experience and the help of the B2B portal SPORTS-CONTACTS.com. Over 20 years of branch experience and a high proportion of personal contacts around the world of lights from Guido Tolle simplified and accelerated the rapid and high quality development of LIGHTS-CONTACTS. Now the times of “Do you know someone?” belongs to the past. Divided into five categories, LIGHTS-CONTACTS offers not only insiders but also those from outside the branch quickly and efficiently the admission into the lights world. In addition, well-founded market and dealer structure analyses are provided. Beyond this, branch-specific marketing and communication services are also offered for the respective target groups to assure a successful market entry strategy. LIGHTS-CONTACTS support customers in their search for lights brands, introductions to the market, expansion or alteration of their marketing structures and in their search for new distribution partners. “The customer value is always in the focus”, says Guido Tolle. LIGHTS-CONTACTS is a constantly growing international online portal. It gives quickly help to those who are searching the potential business partners that are significant for them. The searcher makes his/her own initial selection and sends a personal search enquiry to the sales support specialists. The new business of the m2b GmbH provides them with support, appropriate to their wishes and requirements, step by step, until the contract with the new business partner has been concluded successfully. From now on LIGHTS-CONTACTS is your competent partner for finding appropriate business contacts and sales partners. As a marketing and communication specialist, FORWARD, the new media Unit of FEDERKIEL & PARTNER GmbH provides LIGHTS-CONTACTS customers with supplementary support for their online and offline marketing activities. LIGHTS-CONTACTS has a premium partnership together with HIGHLIGHT. Markus Helle, the editor from HIGHLIGHT, explains the new concept and the resultant benefits by saying: Markus Helle, editor from HIGHLIGHT, establishes the new concept and the resultant advantages with the words: “As innovation leader in communication we have to react to the challenges in the market. With the additional services from LIGHTS-CONTACTS we manage new standards for our readers and advertisers. The B2B communication stands here more than ever in the foreground. Quality than quantity is one of the most important factors of success for a productive market cultivation in the future.” To all the premium partners belongs the online platform On-Light and also the combined website LightingJOBS powered by On-Light and HIGHLIGHT, so that LIGHTS-CONTACTS is, at the beginning, well connected in the lights branch and synergies are accomplished. The partner offers, complement each other, with these from LIGHTS-CONTACTS so that the lights market is given a complete portfolio of information, search and connections. Manfred Kunath, person responsible for the internet platform On-Light, is glad for another offer in the online lights world: “With On-Light we can reach and inform a wider public field for lights. On our forum there is already a vital dialogue in the branch and LIGHTS-CONTACTS adds the offer in the net through a special, target-oriented B-to-B-communication. Because of the cooperation with On-Light, LIGHTS-CONTACTS and the media from HIGHLIGHT, the concept of networked operations is fulfilled easily with live.” You state your wishes and goals and LIGHTS-CONTACTS finds the RIGHT business contact for you. Put your business in the right hands; LIGHTS-CONTACTS minimises risks and provides transparency in the lights world. |
ARRANGE YOUR APPOINTMENT WITH GUIDO TOLLE FROM LIGHTS-CONTACTS
The specialists in the mediation of appropriate business partners, market introductions and sales support offer you a comprehensive services portfolio, which includes mediation, market analysis, dealer structure analysis, sales concepts and sales consulting.
Your personal appointment with Guido Tolle Your benefits and advantages from working together with LIGHTS-CONTACTS Take the opportunity, arrange a personal appointment. Discuss your current sales scenario personally with Guido Tolle. Mr. Tolle would be pleased to identify suitable new business partners and show you how to speed up your business. Further information about the business model and the process that belongs to it you can find under www.lights-contacts.com Accept our invitation and arrange an appointment with Guido Tolle on Tuesday, Wednesday or Thursday. You can reach Mr. Tolle by e-mail under tolle@lights-contacts.de, by phone under +49 (0) 89/599187-60 or by mobile phone under +49 (0) 151 / 23509212. We look forward to your attendance! |
ARRANGE YOUR PERSONAL APPOINTMENT WITH THOMAS FEDERKIEL FROM FORWARD NEW MEDIA
Arrange your appointment with Thomas Federkiel from FORWARD New Media. The special agency for sport, trend and lifestyle brands offers you a comprehensive services portfolio for B to B and B to C communication.
Your benefits and advantages from working together withFORWARD New Media Particularly in difficult and dynamic branches, such as the lights branch, sustained success relies on well-structured, direct contact to the desired target group as well as understanding, sensitivity and market knowledge. Our constant connection to LIGHTS-CONTACTS provides us with a market overview and up-to-date knowledge of changes and the latest trends. We also coordinate contacts between brands, trade and the media and turn stories into success stories. Use the opportunities that LIGHTS-CONTACTS and FORWARD New Media offers for your marketing and your company communication and consult Mr. Federkiel, Managing Director of FORWARD New Media, in a non-binding introductory meeting. You can reach Mr. Federkiel by e-mail under t.federkiel@federkielundpartner.de, by phone under +49 (0) 8031/2765-0 or by mobile phone under +49 (0) 160 / 90800328. We are looking forward to get in contact with you! |
Presseartikel ARCADE - Mehr Kontakte
LIGHTS-CONTACTS heißt ein neues Online Portal das rechtzeitig zur Light & Building durchstartet . Mit dem Ziel, BranchenUnternehmen zu unterstützen und neue Geschäfts- oder Betriebskontakte in der Lichtwelt zu finden. Übersichtlich unterteilt in drei Hauptkategorien Hersteller, Distributoren und Handelsagenturen sorgt die Plattform mit über 3.000 Premium-Kontakten für „Erleuchtung“ im Lichtdschungel und verschafft schnellen Überblick. Als zusätzlichen Service werden fundierte Markt-, Architekten- und Händler Strukturanalysen angeboten. Dahinter stecken die die „Lichtkontakter“ Guido Tolle (GT Contact+Consulting) und Michael Plank (m2b GmbH). Ergänzend unterstützt von FORWARD Communications.
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Presseartikel HIGHLIGHT - Die Distribution stärkenMit Lights-Contacts geht zur Light + Building ein neues Business –Portal online, das speziell für den Lichtbereich konzipiert wurde. Nach dem erfolgreichen Vorbild aus der Sportbranche werden hier Hersteller und Distributeure über ein intensives und ausgeklügeltes Matchmaking zusammengebracht, das beiden Marktseiten neue Chancen eröffnet. Das Business Portal zur schnellen, effizienten und zielsicheren Vermittlung geeigneter Geschäftspartner verfügt bereits zum Start über 3.000 Premium-Kontakten rund um die Lichtwelt.
> Zum gesamten Artikel (pdf) |

